Resume
Experience
04/2024 - 06/2024
MARKETING EXECUTIVE E-COMMERCE
Globali Tradesense LLP
Gurugram
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Maintained detailed performance marketing reports using MS Excel and Google Sheets for brands like Raymond, Blackberry, INC 5, and others on the Myntra marketplace. Tracked key metrics like Impressions, clicks, and sales. Maintained data-driven reports that tracked 52M+ impressions and 584K clicks, showing a CTR of 1.11% and a ROAS of 9.7.
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Crafted content and social media strategies and conducted competitor analyses to improve audience engagement and brand visibility across multiple platforms. Delivered creative content ideas, creatives for social media, and ad strategies for Meta Business, for an international pet service brand.
01/2024 - 03/2024
SOCIAL MEDIA STRATEGIST
Byond Media
Delhi
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Shaped and executed content strategies tailored to client objectives across platforms like Instagram, Facebook, and LinkedIn. Leveraged analytics tools like Meta and Ads Manager for content analysis and performance tracking, ensuring optimal audience engagement and brand visibility.
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Revamped two major client profiles while overseeing Byond Media’s social media presence, aligning content with market research and company goals. Engaged with an audience of over 6 million. Prepared and executed strategies to increase client visibility on Instagram leading to a 70% increase in engagement and 45% growth in followers.
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Managed and worked with an influencer with a follower count of 130K, overseeing their social media presence, branded posts, and collaborations. Handled direct messages and engagement on Instagram, gaining valuable knowledge in influencer marketing. Monitored their clothing exhibition project HOL, proposed and designed the whole social media strategy from scratch, and helped them gain 4k followers over 1.6 M account reach, and a 40k account engagement rate within a month.
05/2023 - 08/2023
COMMUNITY AND
SOCIAL MEDIA MANAGER
iWebTeachno
Remote (Internship)
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Onboarded students from 15+ colleges, built the campus ambassador community, and led the social media team for student initiatives.
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Managed online projects and campaigns, overseeing a community of 50+ students nationwide.
02/2022 - 04/2023
COMMUNITY BUILDING
Yuvaa
Remote (Internship)
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Supervised Yuvaa's PAN India community, organizing 20+ open mics and directing the entire open-mic team across cities.
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Collaborated with 25+ college teams on projects with brands like UNICEF and YouTube, driving engagement and community development initiatives.
Education
10/2023 - 04/2024
Delhi University
Digital Marketing Certification
Delhi
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Advanced Digital Marketing Certification Core Courses: SEO, SEM, SMM, Google Analytics, Google Ads, Email marketing, ORM
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Gained practical experience in SEO, SEM, Google Ads campaign management, and SMM through projects and assignments. Built a WordPress website.
Undergraduate
07/2020 - 08/2023
IIS (Deemed to be university)
BA Political Science Honours
Jaipur (Rajasthan)
Professional skillset
• Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing • Content Marketing • Content Strategy • Social Media Strategy • Creative Content Creation • Client Communication and Relation • Campaign and Community Management • Canva, Notion, CapCut, Google Sheets, Excel
Certificates
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Google: Fundamentals of Digital Marketing (digital garage) | Google Ads Measurement | Ads Display | Ads Search | Ads Video | Google Analytics
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HubSpot Academy: Content Marketing | Digital Marketing | Inbound Marketing | Social Media Marketing
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SemRush: Content Marketing Principles | SEO Principles | The Craft of Mobile SEO